In a world where entrepreneurship has become a trend and social media has made visibility much more accessible, the entire small business space has become more saturated. To not only become more competitive, but also become more aligned with your purpose, understanding your passions and strengths is critical. We will go through a series of workshops and reflective exercises to give students the skill of assessing their own identity as they evolve, ultimately pinpointing their Zone of Genius that inspires their best work. We will finally practice pitching to successfully communicate to sell to others.